Cornwall MP Steve Double and Dave French from Tweet Bus launch Local Shops in Newquay.
Cornwall MP Steve Double and Dave French from Tweet Bus launch Local Shops in Newquay.

Newquay's high street shops, cafes and bars are to receive a boost as a new promotional network has been set up in the town. 

The project called LocalShops is launching this month in Cornwall, and Newquay has been selected as the pilot town for the project.

Created by local marketing expert Dave French, the man behind the Tweet Bus project, the scheme offers local independent shops, including cafes and bars, the opportunity to come together as a network to showcase the beset of Newquay's high street business community.

Dave said: "Over the last 10 years I've built up a large social media network with around 60,000 followers on Twitter alone and want to put this to good use to help thelocal community. I've always been passionate about supporting local businesses and particularly independent shops.

 "I've been promoting Newquay as a holiday destinationfor over 15 years now but that sector seems quite stable compared to the local shops side of things, even more so now there's a large retail park in the pipeline. Local shops are at the heart of the community and more importantly the local economy as more money is kept in the town when we spend locally."

 "I am passionate about supporting the local economy and creating resilience in the face of the growing corporate presence in Cornwall."

 "The LocalShops network has a social profile for every town in Cornwall, there are 33 town accounts now set up on Twitter using the same format in their name, i.e. @NewquayShops, @TruroShops, @BodminShops etc.

 "The idea is to create a directory style listing on each Twitter account, with each business on the network having their personalised photo-tweet posted every week. The beauty of the network lies in the other social media accounts involved who will retweet these tweets to a network of around 60,000 followers. These include @Cornwall_Info, @Tweet_Bus, @GreenCornwall, @BuyCornish, @FTI_Newquay, @LocalShopsUK, @Cornwall_Shops, @One_Cornwall. and there's more in the pipeline as the project progresses. If a business has a dog-friendly aspect to it there's also a publicity dog available with it's own Twitter account thanks to Ticket the @Tweet_Bus_Dog."

Local shops, cafes and bars are invited to join the network for free by signing up to the LocalShops website and those businesses that want to reach a wider audience can subscribe to the premium promotion service.

The project, as well as the social media aspect, is supported by local business Karrek Accountants who have been involved in the project from the outset.

Article by: Newquay Voice